Driving Foot Traffic With Smart, Simple Marketing

How Small Shops Can Use Social Media & Email to Thrive For many small retail gift shops, the biggest challenge isn’t finding great products—it’s getting customers through the door. In today’s digital-first world, social media and email marketing offer two of the...

Artificial Intelligence and You

Is the A.I. Revolution an Opportunity or a Threat to Independent Retailers? News about the Artificial Intelligence (A.I.) revolution goes from doom and gloom, inspiring fear, to glowing reports of opportunity and a brighter tomorrow. The bottom line appears to be that...

Retail Serenity: Courage to Change the Things You Can

As a small retailer, you know that you have a lot of challenges. From difficulty finding good employees to supply chain disruptions to complying with government regulations, the list of problems faced by small retailers — indeed all small businesses — is long. Photo...