Report Outlines Social Media Sales Strategies
"Shopping Ads" for Social Media Direct Selling
In a recent eBook, smartly.io explores the use of "Shopping Ads" on various social media platforms, including what they are and how to use them.
No one disputes the importance of social media in today's culture, and more and more, retailers are using ads which connect customers directly to buying funnels to complete their purchase online. According to the report, key features of shopping ads include:
- Product Showcase. Images of products which capture attention in a visually appealing way.
- Seamless Shopping Experience. Customers explore and purchase products directly in the app; no need for redirection to external websites.
- Detailed Product Information. Provide essential product details (pricing, variations and availability) to help make informed purchasing decisions.
- Call-to-Action Buttons. Prominent buttons such as "Shop Now" or "Buy Now" prompting immediate action and completed purchases.
Different Platforms = Different Approaches
The white paper outlines each of several social media platforms (Facebook, Instagram, TikTok, Snapchat and Pinterest), and how to use them for direct sales. It also examines the various types of ads, such as:
- Feed Ads
- Story Ads
- Carousel Ads
- Collection Ads
- Dynamic Ads
The report also outlines six steps in creating a social media ad campaign.
The report also has good information about the stages in a customer's buying journey, such as the Awareness Stage, the Consideration Stage and the Decision Stage.
If you would like to access discounted social media training and a whole lot more, join OmegaNet CONNECTION by clicking the banner below.
Quick Industry News
NEW WHOLESALE WEBSITES
Reginas Farm Kitchen has debuted its new B2B, CAMEO EZ© wholesale website. Small-batch artisan fruit spreads from Regina's Farm Kitchen® are made from the heart, the old-fashioned way. With only real fruit, no preservatives, artificial sweeteners or thickeners. Each of our unique flavors is carefully crafted to ignite your culinary curiosity or jazz up your next event. We invite you to try us.
Featured Vendors
indicates a CAMEO EZ© web site.
About Face Designs
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Established in 1998, About Face Designs has become a benchmark for heartwarming giftware combining originality, creativity, high quality and exceptional value. The company's current line offering encompasses 2800 unique products appealing to a broad and varying consumer base. As About Face Designs continues to diversify into new and exciting product categories, the creative quest to be different is rooted in the vision to "expect the unexpected."
About Face Designs
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The wholesale website for Canadian customers. Established in 1998, About Face Designs has become a benchmark for heartwarming giftware combining originality, creativity, high quality and exceptional value. The company's current line offering encompasses 2800 unique products appealing to a broad and varying consumer base. As About Face Designs continues to diversify into new and exciting product categories, the creative quest to be different is rooted in the vision to "expect the unexpected."
Ala Carte Alice
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Ala Carte Alice's mission is simple: to provide the best products and service to their customers and use the freshest ingredients that they can find. Alice Wooten takes great pride in her company, their commitment to customer service and in the products they sell. Ala Carte Alice’s products include savory sauces, red dog rubs, glazes, relishes and jams. Black and Blue Bacon, Creme Brulee and Sante Fe are just some of the yummy cheese balls Alice offers. In addition, there are mouth watering desserts, party dips and awesome entrees. You have go to try Ala Carte Alice for an excellent cullinary experience!
Beach Walks and God Talks
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"Beach Walks and God Talks" is a full-color book by Karen Ellison of Kailua-Kona, Hawaii. The full-color glossy pages of this Christian devotional gift book take your customers on a beach-combing journey where they will find treasures from the sea and for their souls. Each double page spread features an inspirational story set at the beach with stunning photography and enriching sidebars. Your customers will find themselves peacefully reflecting on God's love for them as revealed through His creation. Endorsed by Jim Daly, President of Focus on the Family, they will want one for themselves and more as gifts. It is an especially meaningful Christian Christmas gift.
Christina's World®
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Christinasworld.com is the online store for beautiful hand-made glass ornaments and collectables.
Cin ChiliCindy Reed Wilkins, aka The Chili Queen, is a legend in the chili community. Cindy has won an extraordinary 15 first-place awards, over 100 total, in the world of championship red chili. For 35 years, she's been tweaking her best chili recipe, from the size of her beef cubes to her secret blend of powdered chili spices. Cin Chili & Company has grown since it's conception in 2005, from one awesome product to seventeen and counting.
Drew DeRoseDrew DeRose's lines run from tabletop to decorative figurines and include candle holders, cannisters and cookie jars. All products are colorful and original. The company has a creative staff that designs merchandise for Drew DeRose Designs.
Dutch House Caramels
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Dutch House Caramels was founded in 1997, when the owners of Bayfields Bake Shop & Grill, in Alexandria, Minnesota developed a recipe for caramel candy and started making the product in the restaurant. Today the company features caramels in a variety of assortments and gift boxes.
EMV TradingEMV's products are deeply inspired by nature with an emphasis on creating beautiful lasting memories. The company's vast selection of unique products complements fine jewelry stores or gift/souvenir shop. EMV jewelry is perfect for any occasion, ranging from formal to casual events with specialization in Hawaiian Koa jewelry and also offering: license plates, shells and pearls jewelry, sterling silver/stainless steel/tungsten/wood collections, assorted natural gemstones and stone fashion jewelry.
Fancy That Gift & Décor
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Fancy That Gift & Decor, Inc. celebrated its 18th anniversary in August, 2019. Owners, Steve and Carmen Mendelson, have used their experience in gift and home decor to build a company that takes pride in providing quality Coastal Decor products and service with the highest levels of integrity always at the forefront.
First & MainSince 1993, the goal of First & Main has been to create imaginative, sumptuously soft plush characters with the versatility and value endorsed by our retail partners. Attention to detail in the facial expressions, special features,and textured materials has been our trademark.
FreeheartFounded in 2011, Freeheart is based in Sarasota-Bradenton, Florida. Freeheart is committed to delivering the absolute best quality and innovation on the market. Freeheart thermal insulated drinkware is Made in the USA and keeps drinks cold & hot, has reduced sweating, and is dishwasher safe.
The Fudge & Snack People
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The Fudge & Snack People is proud to offer the highest quality, most delicious fudge on the market today. Licensed through the Oklahoma State Health Department, The Fudge & Snack People cook in a commercial kitchen and maintain the highest quality of products.
Gina B. Designs
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Gina B. Designs is an award-winning greeting card, gift and stationery products company featuring exceptional art and design. With an array of styles, variety of products and outstanding customer service, Gina B. Designs has "something for everyone." All products are proudly made in the U.S.A.
Global Building Blocks
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Global Building Blocks features the D'Ora Bamboo line of garment racks with shelves. A family-owned business founded in the United Kingdom, Global Building Blocks' the prime objective is to offer a range of household products made using sustainable alternatives. The company is dedicated to ensuring your purchase meets our three core goals of which are quality assured, authentically pleasing and durability.
Holiday Fried Pecans
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Holiday Fried Pecans' rise in popularity can be attributed to its first treat a salty, sweet 100% certified Louisiana fried pecan that is guaranteed to satisfy the most demanding of cravings. These great tasting pecans that have less fat & calories than raw pecans are a perfect addition to any store. Lightly sweet, Lightly salty and great on Salads, Sweet Potatoes, Ice Cream, Cheese Cake or as a snack. Holiday Fried Pecans...a curious and delicious flashed-fried Louisiana Pecan that's great for corporate gifts givers, retail locations, cooking, baking or solo-snacking!
Hot Ruby
Hot Ruby is the perfect addition to your mug on a cozy evening. Unlike typical cider, Hot Ruby's family recipe marries cranberry and citrus juices with an exquisite blend of spices. Add your favorite spirits for a special treat! Hot Ruby is certain you will find comfort in every heated or iced cup of Hot Ruby, time and time again.
Jillson & Roberts
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Jillson & Roberts was founded with the idea of providing premium quality fashion-oriented gift wrap and accessories, along with superior service, to retailers throughout the U.S. and Canada. We have the commitment to be environmentally sensitive!
JTP Wholesale
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JTP Wholesale is a wholesale website offering monogrammed coasters, IcyBags, and Keeping It Positive affirming sheets and pillowcases.
Leeber Limited USA
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Leeber Limited USA features high-end, yet affordable serveware. Product include Bowls & Dishes, Cake Plateaus, Chargers & Plates, Serving Trays & Platters, Table & Server Accessories, Coffee & Tea Accessories, Wine & Bar Accessories. In addition, there are Children & Baby Gifts, Clocks, Frames & Albums, Jewelry Boxes & Organizers, Trophies & Awards and Wedding Accessories.
Magnolia Lane Collection
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At Magnolia Lane, our desire is to produce gifts that become part of celebrations, memories, and family treasures. Our licensed tailgating products, Christmas line, The South collection, and outdoor decor will enhance and compliment every occasion! We are proud of what we do and are ever grateful and dedicated to our customers.
NebiboNebibo says, "Our mission is to get kids off their electronic devices and out exploring the world. We'd love for you to come on that journey with us. We started this journey when we realized there was no recognizable and reliable snorkeling brand that parents could feel assured their kids would be safe using. We are that brand!" The product is full-face snorkel mask with a 180-degree view and water-tight seal in the patented shark design. The "fin" is designed to seal in the event the snorkel goes under water. Made of non-toxic materials.
ORL CaresORL™ toothpaste and mouthwash are designed to naturally eliminate the bacteria that causes bad breath and gum disease by penetrating below the gum line for a deeper clean. Organic xylitol, essential oils, organic vitamins, minerals, and a perfect 7.0 pH work in harmony to help clean, protect and restore your mouth's ecosystem, strengthen your teeth enamel and freshen your breath.
The Pocket Plus
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The Pocket Plus is portable pockets that attach with magnets for a convenient way to carry things on the go. The Pocket Plus is made in the USA and comes in seven different sizes and is available in over ten colors – perfect for holding your phone, a water bottle, keys, your wallet, and more! It’s a great, inexpensive gift idea for someone of almost any age.
Pure Factory Naturals
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Pure Factory Naturals collections, including Flip Flop Foot Repair,Splash. The collection includes lip balm, foot repair, body lotion, hand cream, solid lotion bar, salt glow, skin repair.
Pure Mana Hawaii
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Pure Mana Hawaii Founders Sue Mandini and Kollette Stith bring the wisdom of living close to the land and in harmony with nature's rhythms to the marketplace in their luxury skincare line. Built from the ground up, the brand features wild harvested ingredients and a synergy of raw, wild macadamia nut oil and green coffee bean oil, grown on their family's certified organic farm, Mahina Mele in Hawaii.
Quintessential Chocolates
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Quintessential Chocolates specializes in the centuries old art form of casting “Liqueur Praliné” or the European style Liquid Center Chocolates (“with a sugar crust”). The process the company uses is more than 200 years old. Quintessential is the only manufacturer of this specialty confection in America and has been creating these chocolates since 1984.
Red Carpet Studios, Ltd.
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Red Carpet Studios, Ltd. features All Jazzed Up™ Fashion Accessories for Fall & Spring. A wide range of Giftware for the Home & Garden. Visit our website for New Products & Specials.
Reginas Farm Kitchen
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Small-batch artisan fruit spreads from Regina's Farm Kitchen® are made from the heart, the old-fashioned way. With only real fruit, no preservatives, artificial sweeteners or thickeners. Each of our unique flavors is carefully crafted to ignite your culinary curiosity or jazz up your next event. We invite you to try us.
Rudolph and Me
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Joe and Sue Brielmann have taken their combined experience of over 28 years in personalized products and design to create one of the fastest growing cart businesses in the country. Their creative ability, attention to detail, and the highest standards for quality and customer support, are among the reasons Rudolph and Me has experienced such huge growth.
Sanis Enterprises
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Sanis Enterprises offers a large selection of elegant and stylish, quality desk clocks, the latest styles in fashion watches, executive gifts, credit card cases and multi tools, just to name a few. Gifts that celebrate life’s special moments.
Singular Premium Products
Snazzy & Company
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Snazzy and Company's sea-glass jewelry uses mostly recycled glass and the metals the company selects are environmentally friendly. Founder Anna Shaw researches and designs every charm herself and continues to use local help to assemble and create her jewelry. "Because Life is not Black and White."
Staywell Copper
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Staywell Copper features "the Original Germstoppers," using "the ancient power of copper to naturally keep you healthy." Products include cellphone patches, purse or backpack charms, dogtags, a necklace and more.
Studio B Inc.
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Your Place for 1,000’s of Unique Licensed Posters, Art, Stickers & Collector Pins. An industry leader for over 30 years with the best collection of Music, Movies, Nostalgia, Comics, Art, Anime, Blacklight, Landscapes, etc… Products are available for Resale in Stores, Online, Colleges, Conventions & Anywhere you exhibit!
Sunset Vista Designs
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Sunset Vista Designs offers you extra margin opportunities, and sells thru at retail. They offer innovative designs, in proven products, with space saving merchandising solutions, and attractive package deals that all add value to the quality products we offer. Many say this is the "best ever" line of innovative gift, garden, and home decor.
Tizo DesignLines include Tizo and Siena frames in a variety of styles and colors plus elegant candleholders from tea lights to pillar candles. The site also features boxes and trays in a variety of materials.
United Global Products
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United Global Products represents products made in the U.K., including Wade Ceramics, Parks London and Magma London, reflecting a variety of designs and cultures, from traditional British pottery to East and North Africa basalt stone products.
Vintage Girl:
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Inspirational stationery and home decor, featuring the work of owner-artist Michelle DeFillipo. Michelle uses her love of inspirational words, vintage paper, architecture and color to inspire and uplift. Her artwork expresses a range of sentiments from the sincere appreciation of a true friend to self motivation for each day.
White Elephant
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White Elephant has been in the wholesale business for more than 25 years, with a promise of best quality products and prices for their customers. The company's home decor is exclusive, designed and handmade by their own carvers with love and care. White Elephant offers a wide variety of products and there is something for everyone.
Wild Hare Designs
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Wild Hare Designs features an assortment of whimsical, humorous sayings available on kitchen, bar & tea towels, as well aprons.
ZappoBZZappoBZ features Home to fun handmade accent decors, capiz figurine lamps, and hand-painted bamboo curtains. Categories also include bird feeders and figurines.