Is Your Store’s Appearance Hurting Your Sales?
Because you are there everyday, you might not see your storefront like your customers and potential customers do. If you have neglected your storefront, either with needed repairs or just letting it look tired, it may be time for a sprucing up. When your business' success depends on getting people through the door, you need to be sure the store's entrance isn't driving people away.
SmallBizTrends.com recently published an article with "25 Ideas to Boost Your Business Curb Appeal." We've recapped and expanded on a few of the more salient ideas here.
Is your storefront inviting customers to come in?Add a Splash of Paint: If your landlord allows, brighten your storefront with some new paint. Paint is cheap and a fresh coat, even if it's the same color, will send a subconscious message to customers. Naturally, what you do will differ depending on whether you are in a high-end mall or a small town center and who the landlord is.
Refresh Your Signage: While you're at it, take an objective look at your sign(s). Do they convey the spirit of your store or are they tired and faded, either in terms of colors or style. Does it look like it is from 20 years ago (because it is!)? It may be time for rebranding.
Change Your Window Display Regularly: While you don't likely have the window dressing budget of Macy's in New York, you can still call attention by freshening the content and arrangement of your window display regularly. And as a side note, don't only display all the unbought merchandise from last season you are trying to get rid of. Display your hottest merchandise to get people in the door!
Clean Up Your Act: There's no substitute for cleanliness when it comes to impressions. Make sure your storefront, as well as the interior of the store, is clean and neat. Hide your trash cans; nobody wants to see them (even though it's important to use them!). SmalllBizTrends.com recommends sweeping in front of your store everyday. Just because you don't own the sidewalk doesn't mean people won't blame you if it's a mess. And don't forget cleaning the windows!
Make it Clearer What your Business Does: Does your storefront send a confusing message about who your store is and what it sells? If so, some people may come in and be disappointed and others may not bother. Customers should be able to have a clear idea of what you are about when they see your store.
There are more good tips in the article. Happy Merchandising!
Featured Vendors
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Ala Carte Alice
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Ala Carte Alice‘s mission is simple: to provide the best products and service to their customers and use the freshest ingredients that they can find. Alice Wooten takes great pride in her company, their commitment to customer service and in the products they sell. Ala Carte Alice’s products include savory sauces, red dog rubs, glazes, relishes and jams. Black and Blue Bacon, Creme Brulee and Sante Fe are just some of the yummy cheese balls Alice offers. In addition, there are mouth watering desserts, party dips and awesome entrees. You have go to try Ala Carte Alice for an excellent cullinary experience!
Barrel Aged Creations
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From sourcing maple sap to delivering a finished product, all these artisanal items are from US based, family businesses. The company's maple is sourced from a 3rd generation family farm in the deep, dark woods of Pennsylvania. Our criteria for sap to syrup must fall in the Grade A, Dark Amber category. For maple aficionados this was once referred to as Grade B or the late harvest.
Brazos Walking Sticks
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Brazo Walking Sticks is the largest hand-crafted American walking stick manufacturer in North America. We Sustainably source 20 core species of wood from upstate NY to East Texas.
Candles and Quotes
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Candles and Quotes' 100% All Natural All Soy Candles are made by "The Soy Sisters". They pour each and every candle by hand and use only Essential Oils to fragrance their candles, which are candles are 100% Eco-Friendly. Each candle comes with a beautiful quote, that is either meaningful, funny or down right crazy. If you don't see what you like ask "The Soy Sisters" and they will make it for you. They personalize all of our candles so your own uniqueness and quirky personality can be put on a candle. So watch what you say because it may wind up on a candle!
cinda b®
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cinda b® was created by Altlant designer Cinda Boomershine. Cinda's love for color and a passion for design, inspired her to launch her own back and accessory line. cinda b® tastefully blends solid colors with modern prints. Poly/nylon fabrics make cindab bags uniquely lightweight yet durable, water and stain resistant, and machine washable.
Coast Lamp Manufacturing
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Coast Lamp Manufacturing was established and incorporated in the state of Florida in 1955. Now, a North Carolina Corporation since 1975, located in the beautiful mountains of Western North Carolina. We are a family owned and operated company. Our product is UL/ULC listed and approved and made in the USA. Customer satisfaction and a long lasting relationship are our goals. Thank you for giving us the opportunity to serve you.
Dreams After All
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Artist Renee Rubach creates beautiful greeting cards and gift enclosure cards for all occassions. Early on, she became interested in creating greeting cards, both the designs and message. She absolutely loves creating products that people can enjoy and use.
Drew DeRose
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Drew DeRose's lines run from tabletop to decorative figurines and include candle holders, cannisters and cookie jars. All products are colorful and original. The company has a creative staff that designs merchandise for Drew DeRose Designs.
Fancy That Gift & Décor
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Fancy That Gift & Decor, Inc. celebrated its 17th anniversary in August, 2018. Owners, Steve and Carmen Mendelson, have used their experience in gift and home decor to build a company that takes pride in providing quality Coastal Decor products and service with the highest levels of integrity always at the forefront.
Freeheart
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Founded in 2011, Freeheart is based in Sarasota-Bradenton, Florida. Freeheart is committed to delivering the absolute best quality and innovation on the market. Freeheart thermal insulated drinkware is Made in the USA and keeps drinks cold & hot, has reduced sweating, and is dishwasher safe.
Get Sassys
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GetSassys has fun, colorful, cool, hip gifts that are sure to bring a smile to everyones face! From flour sack towels to baby and toddler t-shirts, koozies, wooden memo holders and linens, Get Sassys designs make shopping fun!
Gina B. Designs
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Gina B. Designs is an award-winning greeting card, gift and stationery products company featuring exceptional art and design. With an array of styles, variety of products and outstanding customer service, Gina B. Designs has "something for everyone." All products are proudly made in the U.S.A.
Green Rhino
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Miko is recognized as on of the world's leading manufacturers of sentimental gifts. Whether it is for Mom, Sister, A Loved One, Your Aunt, Your Guardian Angel or whomever, there tasteful gifts send beautiful messages to beautiful people. Economically priced with great retail appeal they are just the thing for special occassions or just to say I'm thinking of you.
Holiday Fried Pecans
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Holiday Fried Pecans' rise in popularity can be attributed to its first treat a salty, sweet 100% certified Louisiana fried pecan that is guaranteed to satisfy the most demanding of cravings. These great tasting pecans that have less fat & calories than raw pecans are a perfect addition to any store. Lightly sweet, Lightly salty and great on Salads, Sweet Potatoes, Ice Cream, Cheese Cake or as a snack. Holiday Fried Pecans...a curious and delicious flashed-fried Louisiana Pecan that's great for corporate gifts givers, retail locations, cooking, baking or solo-snacking!
Huggy Box
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Huggy Box is a great alternative when greeting cards just don't say enough. Sending virtual hugs allows everyone to stay connected. Huggy Box is a Proud Partner of the Dave Thomas Foundation for Adoption. A portion of each HuggyBox sold goes to the foundation to find families for children in foster care.
Isa's Naturals
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Isa's Naturals is a forward thinking personal-care products company. Our products include therapeutic bath salts, body cleansers and moisturizers. At Isa's, we draw our inspiration from Ethnobotany - the relationship between people and plants.
Jo-Nic Declare and Wear
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Jo-niC features jewelry with inspirational messages from the Bible. "Jo-niC is a faith-based organization with a hope that each of us become the I Am God created us to be." Join them by Declaring, Wearing and Sharing biblical truth.
JTP Wholesale
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JTP Wholesale is a wholesale website offering "Keeping It Postive" pillow cases, monogrammed bathroom tissue, coasters and a line of t-shirts for the young and old: Future Jock t-shirts and onesies and X-Jock adult t-shirts.
Red Carpet Studios, Ltd.
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Red Carpet Studios, Ltd. features All Jazzed Up™ Fashion Accessories for Fall & Spring. A wide range of Giftware for the Home & Garden. Visit our website for New Products & Specials.
Sanis Enterprises
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Sanis Enterprises offers a large selection of elegant and stylish, quality desk clocks, the latest styles in fashion watches, executive gifts, credit card cases and multi tools, just to name a few. Gifts that celebrate life’s special moments.
Sincere Surroundings
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Sincere Surroundings offers home decor and gifts that can be personalized with different colors, sizes, names, dates, locations, anniversaries and more. If your customers are constantly on the look-out for that one piece they just have to have, it can be found here – inside Sincere Surroundings.
Smile Drinkware
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Smile Drinkware provides custom tumblers to major brand manufacturers and also provides hundreds of unique exclusive tumbler designs to retailers and consumers. Provides high-end, top-quality insulated tumblers.
Smith Amish
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Smith Amish Arthritis Cream is made with all natural plant oils that are kind to delicate, sensitive skin and is FREE of animal oils! It contains concentrated natural botanicals of Arnica, Eucalyptus, Rosemary, Peppermint and Tea Tree plus Menthol with pain relieving and anti-inflammatory properties.
snoozies!®
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snoozies! are not socks and they're not slippers - sort of a crossover between the two and that's why we call them "foot coverings"! snoozies!® are made with a brushed fleece exterior in colorful & fun printed patterns and then lined with a soft Sherpa fleece inside.
SOi Essentials
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SOi Essentials is a Northern California based company that offers an array of richly scented candles to enhance your overall wellness. SOi Candles are hand-poured in the USA using 100% All Natural Food Grade Kosher Soy Oil, that burns cleaner and up to 40% longer than paraffin based, wax or soy blend candles. The company's candles are made with 100% cotton lead free wicks, are soot-free and do not emit harmful toxins (such as Benzene) into your home or the environment.
Star Home
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Star Home features tabletop and home decor for specialty retailer, catalog and online marketers, the hospitality trade and more. Star Home's designers look to all corners of the world to gather inspiration for this ever-growing market. This inspiration is then turned into real-life, high-quality products by artisan craftsmen.
Stephers Inc.
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Stephers Inc. greeting cards featuring 100% Dead Sea Bath salts, funny sea characters, and a little 'BE HAPPY' meditation to lift your spirits ~ LIFE CHANGING SEA SALTS right in your very own tub! SPA CARDS. "TRANSFORMING HUMANITY ONE BATH AT A TIME".
Sunset Vista Designs
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Sunset Vista Designs offers you extra margin opportunities, and sells thru at retail. They offer innovative designs, in proven products, with space saving merchandising solutions, and attractive package deals that all add value to the quality products we offer. Many say this is the "best ever" line of innovative gift, garden, and home decor.
Tizo Design
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Lines include Tizo and Siena frames in a variety of styles and colors plus elegant candleholders from tea lights to pillar candles. The site also features boxes and trays in a variety of materials.
Vintage Girl:
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Inspirational stationery and home decor, featuring the work of owner-artist Michelle DeFillipo. Michelle uses her love of inspirational words, vintage paper, architecture and color to inspire and uplift. Her artwork expresses a range of sentiments from the sincere appreciation of a true friend to self motivation for each day.
White Mountain Puzzles
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White Mountain is ahead of the pack when it comes to puzzles with educational content. Why not learn something while doing a puzzle? If you love to travel, why not put together an entertaining birds eye view of KEY WEST, MARTHA'S VINEYARD, BOSTON or NEW ENGLAND? Or work on a puzzle of states like MICHIGAN, ILLINOIS, OHIO, VIRGINIA, NORTH CAROLINA or GEORGIA? Or learn something about PRESIDENTIAL HISTORY or THE CIVIL WAR? These challenging projects take artists like DAVID HARRISON WRIGHT, DEB MARCONI, GARY TORISSI, and MAUREEN RUPPRECHT months to create.
CAMEO EZ© is the B2B e-commerce system developed by OmegaNet Inc., publisher of this newsletter, for use by retailers in ordering inventory for their stores. A partial list of CAMEO EZ sites can be found at the company's portals such as www.giftswholesale.com, www.accessorieswholesale.com, www.apparelwholesale.biz, www.decorwholesale.com, www.usmadewholesale.com, www.toyswholesale.com and www.usmadewholesale.com. A complete list of sites is available in the "Directory" on www.CAMEOEZ.com.
The Bullet Studio
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Wild Hare Designs
