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Change In The Social-Media Wind For Retailers
Social Media Education for Retailers Concerning Coming Changes
Facebook has announced that it is changing its policy on promotional posts in such a way that it will be more difficult for businesses to post promotions on Facebook without paying. In a blog video by Crystal Vilkaitis of Crystal Media, she explains that, "beginnning January, 25, 2015, overly promotional posts, posts that are all about you, your products, sales 'Come In Today'; those are no longer going to get free organic reach," meaning the fans of your Facebook page will not automatically see the post in their News Feed."
(see below for a special offer from Crystal Media*)
Concerning this development, WebProNews.Com recently interviewed Dovev Goldstein, CEO of Moment.me, which provides social media advertising services.
"For brands who have put all their efforts into developing and growing a community on Facebook, the decline of organic reach feels like being denied access to their own fans. Brands now have to work harder to reach their target audiences, or, they simply have to cough up the money," Goldstein says. "For big brands with deep pockets, this might be less of a problem, but for small to medium businesses, this new development can seem to pose a big barrier to making social media work for them."
Vilkaitis says there are still a lot of unknowns regarding the new Facebook policy, but she outlines five ways to adapt to the changes and continue using Facebook to promote your business successfully. Crystal is a social media consultant who teaches stores to use social media, email and mobile marketing through online training courses.
*OmegaNet (the publisher of this newsletter) has partnered with Crystal Media to help retailers who need social media education and want to take their online marketing to the next level. There will be a free webinar in March and retailers can save $200 off a year-long membership in Crystal Media's Social Edge (http://crystalmedia.co/socialedge; use code "omeganet"). Social Edge will teach you how to effectively market your store using social media, email & mobile marketing through online training courses you can watch at your own pace.
Crystal Media not only has almost a decade of social media experience, they specialize in the retail industry working exclusively with independent retailers and with manufacturers who need to use social media to connect with retail customers and/or build consumer brand awareness. To learn more about Crystal Media visit http://crystalmedia.co.
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Featured Vendors
indicates a CAMEO EZ© web site.
The Artisan Connection is a wholesale site that features three lines: Fly By South, Home Appétit, and Marilyn's. The lines feature gourmet sauces, oils crackers, fruitcake and gifts. All are Made in USA.
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Badash Crystal : Our broad selection of mouth blown tabletop and decorative accessories from around the world will surely meet your needs. Every piece is individually and safely boxed. We offer superb quality and value for all your gift giving, bridal and/or personal pleasure.
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BICO Pacific is renowned for its hand-polished silver-plated pewter pendant. It is a pendant that is characteristically BICO because of its original design and unique finish. It bridges fashion barriers and hovers between the infused worlds of street and surf cultures. Our brand likes to keep one foot in the future and the other in the past. |
Camille Beckman is known worldwide for the quality of their fine creams and lotions. For the past 18 years, this 'Made in America' product has been rated #1 in the personal care industry and continues to offer formulas based on rich and wholesome ingredients, blending small batches and using hand-crafted, old-fashioned methods that create a difference you can feel! Being that personal care products are an indispensable item for many gift shops, Camille Beckman is a natural choice because of their 27 years of service to the locally owned gift industry.
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Clarissa Tumblers: The Clarissa Tumblers' motto is: There's no order that's too big or too small - we do them all! Our customers are our priority and enjoy receiving our services to provide them with quality custom and personalized tumblers for their weddings, bar and bat mitzvahs, golf tournaments, family reunions, custom brand marketing, and more. Clarissa Tumblers is passionate about tumblers, and knows that their tumblers are second to none, and pride themselves on their superior customer service.
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Coast Lamp Manufacturing was established and incorporated in the state of Florida in 1955. Now, a North Carolina Corporation since 1975, located in the beautiful mountains of Western North Carolina. We are a family owned and operated company. Our product is UL/ULC listed and approved and made in the USA. Customer satisfaction and a long lasting relationship are our goals. Thank you for giving us the opportunity to serve you.
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C'Zire by Lamar Creations - "...your heart's desire" - provides turnkey jewelry programs featuring industry leading quality Cubic Zirconia jewelry. Our jewelry is produced at the same standards as fine jewelry. We cast our jewelry in jewelers bronze also known as brass, the most expensive and durable material used in costume jewelry. We hand polish every piece to a mirror like finish and then hand set high quality Cubic Zirconia stones. We use a double thick genuine rhodium or 18K gold electroplating for lasting wear.
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Divinity Boutique is a gift company that is focused on trendy and fun gifts that feature inspirational verse and themes.
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Elegant Baby Elegant Baby® understands that babies deserve style just as fresh as they are! Our marvelous collection of baby products is full of bold colors and spectacular designs. From traditional to contemporary, today's baby gift is sure to become tomorrow's treasure. Products ranging from My First Rubber Ducky to My First Baby Bible, My First Baby Blankie, My First Baby Jeans to the iconic silver spoon, Elegant Baby is where style meets tradition.
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FoneFace features fun, colorful, stretchable smart phone covers, "created by a kid for kids". Christian "Crash" Sanchez was a high school freshman when he created the fun covers many with an animal theme. |
Galt International is a family owned and managed company with its Headquarters in Rancho Cucamonga, CA. We also maintain fully staffed buying offices in China to oversee our procurement efforts there. Started in 1996, Galt International continues to grow as a major provider to the gift and decorative accessories markets in the United States and Latin America.
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Gently Spoken: Our dream is to touch a million hearts with words of affirmation and encouragement. Thanks to YOU, our dream is becoming a reality. PEAS are changing hearts and lives! Turn the pages and you'll discover why. Featuring the "Eat Your Peas" books.
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GetSassy's has fun, colorful, cool, hip gifts that are sure to bring a smile to everyones face! From flour sack towels to baby and toddler t-shirts, koozies, wooden memo holders and linens, Get Sassys designs make shopping fun! |
Gina B. Designs is an award-winning greeting card, gift and stationery products company featuring exceptional art and design. With an array of styles, variety of products and outstanding customer service, Gina B. Designs has "something for everyone." All products are proudly made in the U.S.A. |
Goods 4 U Global is a sales rep agency "caring and sharing Artisan goods from around the globe," offering handmade, fair trade, socially responsible goods created by local artisans in many countries. |
Greenbriar Pottery: Our Ceramic products are made using custom clay and glaze formulas. Each piece is reduction fired to 2380 degrees making them highly functional. All of our products can be used decoratively and functionally. Each item has have been hi-fired to 2300+ degrees. This provides oven-safe stoneware for everyday. The clay and glaze formulas are custom and made from scratch. No commercial glazes used here. |
Invenio Enterprises: Easylight Glasses are without any doubt, the greatest eyewear innovation of the last decade. Easylight aren't just simple reading glasses. Thanks to two LED bulbs inserted in the glasses frame that can be turned on independenty, they can be used in any situation of poor illumination.
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JTP Wholesale : JTP Wholesale is a wholesale website offering monogrammed bathroom tissue, coasters and a line of t-shirts for the young and old: Future Jock t-shirts and onesies and X-Jock adult t-shirts.
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Leslie Handpainted Glass : Leslie Hand Painted Glass is Proudly Painting in Portland Oregon USA
Specializing in Custom & Regionally Specific Designs - Personalized Wedding & Bridal Parties - Corporate Gifts & Events.
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Malibu Creations collection of affordably chic home décor will turn your decorating daydreams into reality with fun and stylish designs inspired by the warm colors of sun-kissed beaches, the refreshing comforts of mountainside resorts, and the vibrance of today's active lifestyle. Malibu Creations believes you should be able to decorate and redecorate your home as inspiration strikes, and with the company's smart prices, you don't have to miss out on a single design trend you love. Live your life in affordable luxury as you spend time with family and friends in your beautifully decorated home, enjoying an evening of dining on the patio or just relaxing in a cozy, sunny nook in the living room.
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Nicole Brayden Gifts : A bright and fun collection of stationery, mugs, party supplies, handbags and many other cute gifts.
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Pure Factory Naturals: With over a decade of experience in natural skin care, PUREfactory Naturals delivers a fresh and fun approach with a modern and sincere take on skin care. Our commitment speaks loud and clear: natural is best and simplicity is beautiful.
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Qwertylook is a Research and Development company based in Atlanta, Georgia. We are driven by passion, pride and commitment to create the most unique solutions to real challenges our society faces daily. QWERTYZ Mobile Readers – a mobile reading system attached to smartphones, tablets or laptops to promote the convenient reliable alternative to tethering or carrying traditional reading glasses.
Red Carpet Studios, Ltd.: All Jazzed Up™ Fashion Accessories for Fall & Spring. A wide range of Giftware for the Home & Garden. Visit our website for New Products & Specials.
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Richard E. Bishop Features Men's gifts like glass and mug sets, decanter sets, and "Tipsy Wine Glasses". Also the company features a variety of old-book-themed photo albums, binders and storage boxes.
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Seeds of Happiness started out as leftover lumps of clay Mark Borella made into little smiles to give out to friends who were going through hard times and need a little smile. That was in 2006. Since then Mark has given out thousands of smiles to folks, a handful at a time. In turn, they share them and the story with their friends in need of a smile. Those people then share with more friends and keep the story going. Seeds of Happiness are all over the planet by now.
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snoozies!® are not socks and they're not slippers - sort of a crossover between the two and that's why we call them "foot coverings"! snoozies!® are made with a brushed fleece exterior in colorful & fun printed patterns and then lined with a soft Sherpa fleece inside. |
Stupell Industries : one of America's premier suppliers of handcrafted decorative accessories for upscale homes and offices. In business for over 30 years, our line includes a wide variety of baby products, kitchen and bathroom plaques, wall hangings, faux windows, picture frames, and other unique decorative objects. We are constantly enlarging and updating our product offering to keep abreast of the latest trends and styles in the fast-paced home decorative market.
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Sunbelt Marketing Group, Inc. Licensed and non-licensed products tailored for the men's market. Items include both functional and decorative giftware for the home, i.e. wall décor, clocks, shelves, coat and key racks, etc. Licenses include Coca-Cola, General Motors, Ford, Carroll Shelby, Farmall, John Wayne and Elvis Presley. Product mediums include wood, resin, ceramic, glass and mixed mediums. Sunbeltgifts recently developed its own line of gifts for the aviation market and acts as a contract manufacturer. |
Sunday Greetings
is a greeting card company that started when Brenda Kellman made a homemade birthday card for her husband Alan. Brenda's photography is on the cover of the company's greeting cards for every occasion. |
Tripar International Inc.: Tripar International is your source for both displays and decorative accessories. Our extensive product line includes a wide assortment of easels, risers, ornament stands, plate racks, mirrors, jewelry displays, and unique display pieces. We are also an excellent source for wine accessories, wall decor, inspirational signs, and cookbook stands. We offer quality with style, low minimums and fast shipping. |
Under Stella's Umbrella features long-time favorites Bellemonde and Finewhines, plus newer lines like Whispers, as well as Garden Party, The Born Identities, and Pewter-A-Peel. Products range from luggage to tabletop to baby products. |
Unforgettaballs: "The finest collection of artwork printed on baseballs in the world" is our tagline. The products are baseballs with a variety of designs printed on them. Some are images of famous stadiums, and other baseball themes, but others are messages for special occasions or just "Cool Design Baseballs".
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Uniformed Collection: The Uniformed mission is simple, to provide a means for past, present and future service members and their families to strengthen and preserve their memories of serving our great nation. It is about more than just providing an album that looks great: we want our military community and its supporters to feel pride and secure their memories forever, laying the groundwork to inspire others to make a difference by serving. |
Vinrella:
Umbrella in a bottle. A unique gift item and trendy fashion accessory. Place your wet umbrella in the bottle- no more drips and drops! |
Wellspring makes functional products with fresh designs for companies that sell gifts. Great fun and cute personal accessories designed for the purse, stationery designed for organization and Flip Notes- the best-selling slim notepad consistently ranked by retailers as a top 10 in sell through. Perfect 4th quarter pick up gifts at under $10 retail- a sweet spot with today's consumer. Now with collegiate logos! www.WellspringGift.com. |
White Mountain Puzzles is ahead of the pack when it comes to puzzles with educational content. Why not learn something while doing a puzzle? If you love to travel, why not put together an entertaining birds eye view of KEY WEST, MARTHA'S VINEYARD, BOSTON or NEW ENGLAND? Or work on a puzzle of states like MICHIGAN, ILLINOIS, OHIO, VIRGINIA, NORTH CAROLINA or GEORGIA? Or learn something about PRESIDENTIAL HISTORY or THE CIVIL WAR? These challenging projects take artists like DAVID HARRISON WRIGHT, DEB MARCONI, GARY TORISSI, and MAUREEN RUPPRECHT months to create. |
Zingz And Thingz : Located in Santa Monica, California, Zingz & Thingz proudly offers more than 700 products to retailers. The company's merchandise strengths are in our wide selection of affordable and fun Garden Decor items and our continually expanding Lighting collection. Discover Zingz And Thingz' extensive collection of fun and functional products today and put a little zing in your life.
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Quick Industry News
PRODUCT INTRODUCTIONS
New Wire Wrapped Bangles from Calypso Studios
Calypso Studios is proud to introduce the company's new Wire Wrapped Bangle Collections. There are more than ten collections to choose from! Each come in two different sizes - 2.5-in. and 2.7-in. Calypso Studios creates affordable fashion, faith, and just-for-fun jewelry, bags, and more. Calypso's 2015 catalog includes a wide range of wire wrapped bangles, stylish cork and quatrefoil bags, and vibrant comforting clay crosses- all at affordable prices!
NEW WHOLESALE WEBSITES
Vinrella is one of several new CAMEO EZ© wholesale websites. Vinrella is the newest on-trend design for an umbrella around. Any traditional umbrella will shield you from outdoor conditions, but Vinrella does it in style. The sleek, high-quality design of our product won’t let you down. The company says, "Remember that there are lots of copy cats out there, but we are the first true American company reinventing the umbrella."
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