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According to a recent survey, retail theft is on the rise. As a retailer, you probably regard some "breakage" as inevitable, but, ideally, you can minimize shoplifting so that you are not hurt.
An astounding 96 percent of companies claim they’ve been the victim of theft in the past year, up from 94.5 percent last year, according to a new survey released by the National Retail Federation. "Criminals have become more desperate and brazen in their efforts, stopping at nothing to get their hands on large quantities of merchandise," NRF vice president of loss prevention, Rich Mellor, said in the report (source).
Rutgers University has cataloged common shoplifting techniques, including the large open bag placed on the floor so items can be casually dropped into it. Baby strollers are also commonly used to hide stolen items. Sometimes the crooks will work in teams, one distracting clerks while the other steals.
"Most shoplifters cannot succeed unless they get some privacy," says the Rutgers report. "This is why one of the best ways to stop shoplifting is to greet customers as soon as they walk in, then be attentive to them the rest of the time."
Electronics and small electrical appliances are perennial favorites of "five-finger" discounters, but the NFR survey found some new items on the list, such as infant formula and laundry detergent. Designer jeans continue to be high on the list for thieves.
The top 10 most affected cities are Atlanta, Baltimore, Washington D.C., Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, and San Francisco, according to the NFR survey.
indicates a CAMEO EZ© web site.
Acacia Creations Since our products debuted in the U.S. in 2007, we've been working overtime to meet demand and we couldn't be happier. That's because at Acacia Creations we operate according to fair trade principles and return a percentage of each sale to our employees in Kenya. That means the more we sell, the more our workers and their families benefit! Also, because our items are made from recycled and reclaimed materials, the more we sell, the more we keep from being thrown away.
Badash Crystal: Our broad selection of mouth blown tabletop and decorative accessories from around the world will surely meet your needs. Every piece is individually and safely boxed. We offer superb quality and value for all your gift giving, bridal and/or personal pleasure.
Calypso Studios is a Fashion Accessory & Gift Company that creates products that encompass a relaxed and vibrant lifestyle. We are constantly moving forward and challenging ourselves with new designs and accessories, creating beautiful pieces that everyone can enjoy. We are excited to bring more color and sparkle to any wardrobe in an array of new designs for the gift industry, including our new and extremely popular Comfort Crosses and Wrap Bracelets. Visit us online today at www.calypsostudiosinc.com to explore all of our new 2011 product!
CAMEOEZMarketplace.com: CAMEO EZ© member stores can now log into a site one time and place orders from several manufacturers. Check back often to see more lines. One Login - Multiple Shopping Carts - Easy Checkout.
Coast Lamp Manufacturing Coast Lamp Mfg., was established and incorporated in the state of Florida in 1955. Now, a North Carolina Corporation since 1975, located in the beautiful mountains of Western North Carolina. We are a family owned and operated company. Our product is UL/ULC listed and approved and made in the USA. Customer satisfaction and a long lasting relationship are our goals.
The Cookbook Company: Any Bitch ("Babe In Total Control Of Herself") Cookbooks is a complete and humorous line of boutique cookbooks that are not only amusing but useful as well.
Divinity Boutique is a gift company that is focused on trendy and fun gifts that feature inspirational verse and themes.
Dr D's for Dogs:
Dr. Joseph Demichael is a veterinarian who is devoted to caring for dogs but also raising and breeding dogs. He photographs his dogs and creates clever greeting cards using the photographs. The picture at left is for a birthday card with the caption "May your day be twice as nice! Happy Birthday!
Europa Home decorincluding glass, candleholders and candles for garden, lodge, awards, gourmet food, sale items and more.
Gina B. Designs is an award-winning greeting card, gift and stationery products company featuring exceptional art and design. With an array of styles, variety of products and outstanding customer service, Gina B. Designs has "something for everyone." All products are proudly made in the U.S.A.
Halle Joy is a different type of company, committed not only to designing beautiful products, but to bringing joy to people throughout the world. A portion of the proceeds from every piece we sell goes to support worthy causes around the world.
Hook Line Greetings offers the world's first patent-pending "Gift-in-Greet" Fishing Lure Cards. The company's unique and clever greeting cards contain an authentic hand-tied fishing lure as the "gift" that can be taken out for immediate fun and enjoyment. Just "release" the fishing lure from the card, tie on a line and go fish!
Highland Graphics: a leader in functional gift with decorative items for gift giving and kitchen. From our topselling Absorbastone coasters, to our decorative bamboo cutting boards, everything we manufacture is made in the USA. Our high quality plus competitive pricing lets our customers make higher margins. We feature licensed art, official collegiate products and have a full range of custom capabilities with low minimums.
JTP Wholesale: Monogrammed toilet paper and coasters - The perfect gift for the person who has everything.
Julia Knight: Our artisans in India and Italy breathe life into each individually hand-crafted piece, ready for you to expressively combine them into your own eye-catching-statement-making signature array of bowls and trays, glassware and serving pieces. . . into "Wow!"
Leslie Handpainted Glass: Leslie Hand Painted Glass is Proudly Painting in Portland Oregon USA
Specializing in Custom & Regionally Specific Designs - Personalized Wedding & Bridal Parties - Corporate Gifts & Events.
MyQuickPrints.Com system allows the store owner to generate "Live" previews of personalized photos, print the photos on demand in their store, and frame the photos all within minutes. The system provides instant gratification for store customers and big profits to the store owner! With MyQuickPrints.com, there are little or no start up costs and no inventory to carry. The store owner simply clicks, prints, and frames. When registering on MyQuickPrints.com, use CODE "Retail" for "Type of Business".
Nicole Brayden Gifts: a bright and trendy collection of stationary and home decorproducts. Lots of fun colors and designs offered. Introducing new and exciting "Purse Pad" stationary assortments as well as the trendy Cheeky Chic collection.
O3 USA: Founded on principles of creativity, functionality and a funky spirit, O3 USA strives strive to offer products that are unique, stylish, and, most importantly, cool. From kids' backpacks and luggage with integrated coolers, to fun accessories for the family, we hope you find what you are looking for with us here at O3!
Scribbles: "We are fashioned by what we love!" Jewelry, handbags, wallets, scarves and other fun stuff. NEW CAMEO EZ© web site.
Shade Tree Greetings' "Actual Pictures" are recognized as one of the best-selling greeting card lines in the industry. Nostalgic photographs and clever, funny verses make these cards a success. Go to our website to browse over 300 styles. GREAT introductory programs and free fixtures.
snoozies!® are not socks and they're not slippers - sort of a crossover between the two and that's why we call them "foot coverings"! snoozies!® are made with a brushed fleece exterior in colorful & fun printed patterns and then lined with a soft Sherpa fleece inside.
Spring Street is proud to offer the finest assortment of personal, home, and office accessories. Our extensive product lines are all theme oriented, from baby to bride and beyond. All of our gift items are hand epoxy enameled and adorned with faux jewel encrusted motifs. Many of our designs are inspired from the famed Soho district of New York City where the very real Spring Street is located.
Stupell Industries: one of America's premier suppliers of handcrafted decorative accessories for upscale homes and offices. In business for over 30 years, our line includes a wide variety of baby products, kitchen and bathroom plaques, wall hangings, faux windows, picture frames, and other unique decorative objects. We are constantly enlarging and updating our product offering to keep abreast of the latest trends and styles in the fast-paced home decorative market.
Sunbelt
Marketing Group , Inc. Licensed functional and decorative giftware for the home and tailored for the men's market, i.e. (clocks, signs, coat/key racks, salt and pepper shakers, bottle openers, shelves, picture frames, games key chains and more). Licenses include Coca-Cola, General Motors, Pepsi-Cola, Farmall Tractors, Shelby and the Shelby Ford Mustang and Dodge. Product mediums include wood, polyresin, and glass and mixed mediums.
Tripar International Inc.: Tripar International is your source for both displays and decorative accessories. Our extensive product line includes a wide assortment of easels, risers, ornament stands, plate racks, mirrors, jewelry displays, and unique display pieces. We are also an excellent source for wine accessories, wall decor, inspirational signs, and cookbook stands. We offer quality with style, low minimums and fast shipping.
Wellspring makes functional products with fresh designs for companies that sell gifts. Great fun and cute personal accessories designed for the purse, stationery designed for organization and Flip Notes- the best-selling slim notepad consistently ranked by retailers as a top 10 in sell through. Perfect 4th quarter pick up gifts at under $10 retail- a sweet spot with today's consumer. Now with collegiate logos! www.WellspringGift.com.
One of the best outcomes from the social media explosion is that the customer service bar has been raised. Now that more people are freely sharing their customer experiences—both good and bad—with the world, quality customer service has become imperative.
Yet with everybody stepping up efforts, the customer service function has to evolve for a small business to further differentiate itself. This is why the next logical step in the customer service evolution is customer engagement.
You’ve likely heard lots of recent talk about engaging customers as if it’s a new fad. Yet small business owners have learned long ago that personalized service and in-depth expertise are the two main factors that inspire customers to return time and time again.
What’s different now is the business owner’s ability to foster these connections in between customer visits through social media.
Going beyond exceptional service, customer engagement is about delivering more personalized experiences based on authentic relationships with customers.
The more the storeowner knows about the customer, the more personalized the customer experience will be. This, in turn, leads to repeat sales. Yet sustaining these types of engaging relationships with hundreds or potentially thousands of customers is an impossible task.
This is why focusing the majority of engagement marketing efforts on top customers will result in repeat sales and word-of-mouth referrals.
Cultivate stronger relationships with those top customers by providing insider deals, private showings and other perks not offered to a larger customer base. In a nutshell, effectively engaging customers both online and offline comes down to:
The ability to move beyond traditional customer service and engage customers will make all the difference in driving a more profitable business.
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"The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get."
--Jim Rohn, American entrepreneur
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Barbara Wold is a street-smart, down-to-earth business speaker, presenting topics from sales and marketing to customer service and tourism. She is an international speaker who has "WOWED" over 850,000 people from all 50 of the United States, Puerto Rico, Guam, Canada, Colombia, Brazil, Venezuela, Singapore, Hong Kong, Philippines, Japan, Indonesia, China, Malaysia, India and the United Arab Emirates.
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Copyright 2012. Reprinted with permission from Barbara Wold's Retail & Consumer Tips, mail to: bwold@ix.netcom.com.
